Websites & online ordering, built for heating oil dealers.

Your customers want today's price and an order button at 10 pm, not a voicemail. We build dealer websites and full ordering platforms around how you already price, route and get paid, and you own every piece.

Call (401) 484-7343

Based in Cumberland, RI. Building for heating oil dealers across New England and beyond.

Major Oil's homepage: today's price, a ZIP code confirmed for delivery, 1,000 gallons on the slider and the order total, beside the headline Heating Oil Delivery Made Simple
Live pricing and ordering
Major Oil's ordering page on a phone, with today's price and the ZIP code and gallons form
Ordering on a phone

The calls your office takes all day, answered on your website.

Most of a dealer's phone traffic is the same six questions. A good site answers every one of them, day or night, and turns the follow-up call into an order.

  • What's your price today?

    Live pricing. Today's price sits right on your homepage, with volume discounts that apply themselves.

  • Can I order tonight?

    Ordering around the clock. ZIP code, gallons, payment. An order takes under a minute, at noon or at 11 pm.

  • When's my next delivery?

    Customer accounts. Customers sign in to see their next delivery, reorder their usual and pay an invoice.

  • Can I spread it out?

    Budget plans. Customers join a budget plan online, and the monthly payments run on their own.

  • Will I run out?

    Automatic delivery. Degree-day forecasts fill automatic customers before their tanks run low.

  • Did my oil come?

    Tracking and receipts. Delivery updates and receipts go out by email, so the question answers itself.

Heating oil software, from the order button to the route board.

Three sides of one system: the site your customers order on, the account they sign in to, and the back office your team runs every day.

A dealer's homepage price check: ZIP code confirmed for delivery, 200 gallons, today's rate per gallon and the estimated total, with a Schedule delivery button

Online ordering

Online ordering that takes under a minute

A customer enters a ZIP code and a gallon count and sees the real price and total before ordering, with volume discounts already applied. Payments run through your own processor, and phone orders keep working the way they do today.

  • Today's price up front
  • ZIP code check
  • Volume discounts
  • Card or pay on delivery

A customer account that answers the phone for you

Signed-in customers see their next delivery, reorder their usual with one tap, look up past orders and pay invoices. The questions that used to interrupt your office all day answer themselves.

  • Delivery tracking
  • One-tap reorder
  • Invoices and payments
  • Budget plan sign-up
A dealer's back office dashboard: the week's orders, revenue and gallons, each delivery day with its open slots, auto-delivery requests waiting, and revenue and order charts

Back office

A back office that knows oil delivery

Orders, revenue and gallons at a glance, every delivery day's open slots, and the requests waiting on you. Customers, pricing and zones live in the same place. It replaces the dealer software you've been renting.

  • The week at a glance
  • Sales and order charts
  • Auto-delivery requests
  • Zones and pricing

One flat price. Then it's yours.

Most dealer software is rented: a monthly bill that never ends, and sometimes a cut of every order. We work the other way.

Rented dealer software

  • A license fee every month, for as long as you use it
  • Sometimes a fee on every order or gallon
  • The features you need, locked behind a higher tier
  • Your customer list kept in their system

A platform you own

  • One flat project price, quoted before work starts
  • No cut of your orders or your gallons, ever
  • Built for how you run, with nothing held back
  • Your data, your code and a full owner's manual

Already paying for dealer software? Tell us what it costs and we'll say straight whether switching makes sense.

Real dealers already run on our work.

Not a demo, and not a template with a truck photo. Live dealer platforms, plus two oil-price tools we built.

Exeter Fuel's homepage: Stay warm all winter. We'll watch your tank., a Sign up for automatic delivery button and the office phone number, over a photo of their truck delivering to a snowy farmhouse

Exeter Fuel

A family dealer since 1991, moving two rented systems onto one platform they own, from ordering to route days.

Launching soonFull platform
RIO Refill Lab: We predict your oil tank's future from the weather it lives in, beside a chart of outdoor temperature against a home's tank level and its 3.9-day accuracy figure

RIO Refill Lab

Reads the weather each house actually gets to predict when its oil tank will run low, within about four days.

Degree-day prediction engine

Greg took the time to write a completely custom code for the website to make the change for us. Not only did he do it in a timely manner but he did it in a way that exceeded all of our expectations as to how it would function!

Justin LeveilleeNet Fuels

4.8 from 20 Google reviews

From first call to first online order.

You're running a fuel company, not a software project. Here's the whole job from your side of the desk.

  1. Talk it through

    How you price, route and get paid. You get a flat quote with the work spelled out.

  2. Set up your way

    Route days, zones, cut-off times and pricing, set up the way you already run them.

  3. Bring it all over

    Customers, tank notes and delivery history come over once, with nothing left behind.

  4. Launch together

    We watch the first orders come in with you, and hand over a full owner's manual.

What dealers ask us first.

Something we didn't cover? Ask the chat any time, or call. You'll talk to the person who'll build it.

Call (401) 484-7343
Can my customers order heating oil online, including COD and automatic delivery?

Yes. One-time orders are paid at checkout, the way your COD customers already buy, and customers can sign up for automatic delivery or a budget plan online. Phone orders keep working the way they do now.

Will online ordering work with the delivery software we already use?

It depends on the software. Some systems can take orders straight from your site. For others, the new platform replaces them, with ordering, accounts, route days and billing in one place. We'll look at what you run and tell you which way makes sense.

Do we own the website and ordering system, or rent it monthly?

You own it. You pay a flat project price, and the site, the platform, your customer data and a full owner's manual are yours. Many dealers keep us on a monthly plan for updates and support, but you're never locked in.

What happens to our customer list and delivery history?

We bring it over once, from wherever it lives now: dealer software, spreadsheets or the filing cabinet. Names, addresses, tank notes, account balances and delivery history. From launch day the new system is the one you run on, and the data is yours.

We already have a website. Will we lose our Google ranking?

No. You keep your domain, and every old page is redirected to its new home, so the ranking you've earned carries over to the new site.

How much does a heating oil dealer website cost?

A flat project price, quoted once we understand how you run, with no monthly license fee and no cut of your gallons. The chat can give you a real ballpark in a few minutes, or call and talk it through.

Winter doesn't wait. Neither should your website.

Tell us how you sell oil today. The chat gives you a real ballpark in minutes, or call and talk to the person who'll build it.

Send a note

Tell us about the project and we'll email you back within one business day.

Send us a note

Chat with us

Get a real ballpark price in a few minutes, before your coffee gets cold.

Give us a call

Rather talk it through? Call the shop in Cumberland.

Call (401) 484-7343